We call your college application essay a “personal marketing statement.” Why?
Because with your writing, you are marketing yourself to the colleges. You can think of your Personal Marketing Statement as a movie trailer and you are the movie. You have a limited amount of space (only 650 words) to make the maximum impact. You want the colleges to come and see your “movie” – or admit you to their freshman class.
Millions of dollars are spent on creating advertising and branding that will make someone want to see a movie or buy a product. The good news is that you don’t have to spend millions to market yourself. Your Personal Marketing Statement just has to fit the following criteria. Your PERSONAL MARKETING STATEMENT must be:
Now…. how do you do that?
Our team at College Application Training has over 20 years experience in the college application process.
Reach out to firstname.lastname@example.org for more info on how we can help.